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March 09, 2004

Prime Time Games Eat Away at TV

Sony has released an internal study purporting to show that online gaming peaks from 5-11pm, taking a bite out of traditional prime time TV viewing. With TV execs foaming at the mouth and accusing the Nielson rating people of “misplacing” a large chunk of viewers this past year, this study may provide a clue as to where they’ve all gone.

Sony would only demurely say that, “Online gaming may increasingly pose a challenge for broadcasters.”

Link: http://www.us.playstation.com/pressreleases.aspx?id=176

Posted by gamegal at March 9, 2004 11:03 AM