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May 12, 2004

E3 2004: Vivendi Universal Party

One of the big reasons to go to E3 is the big party scene. And, like any entertainment industry trade show, the more juice you have, the bigger and better parties you get invited to.

We had a great time at the Vivendi Universal party, held at Avalon Hollywood. That’s part of the same chain that runs the Avalon clubs in New York and Boston. Avalon New York is, of course, situated in the space formerly occupied by the legendary club Limelight.

But here in LA, Avalon is a large theater space, with big balconies and a large open dance floor and stage area. The entertainment bill included rock band Maroon 5, which we think we’ve heard of, but knew nothing about, and DJ Paul Oakenfold, one of the bigger draws in the dance music world.

A full open bar lead to several Belvedere-and-tonics, and the crowd seemed to be a good mix of game biz types and LA clubbers. We especially enjoyed the goofy professional dancers who worked at the club, both male and female.

Posted by gamegal at May 12, 2004 06:11 PM