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May 06, 2004

Gotta Be the Shoes

We have to hand it to the New York Times. Their Circuits section keeps banging out good stuff, including this front-page piece on computer-enhanced sneakers. (Insert obligatory The Computer Wore Tennis Shoes reference here.)

The concept of the “intelligent shoe,” according to the scientists developing it at Addidas (they have sneaker scientists?), is that built-in sensors will determine your speed and adjust the shoe’s cushioning to provide the perfect support.

Currently in prototype mode, you should be able to find them in stores around December for $250 a pair.

Link: http://www.nytimes.com/2004/05/06/technology/circuits/06shoe.html

Posted by gamegal at May 6, 2004 12:06 PM


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