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June 21, 2004

MSNBC: Women in Gaming Industry

Cable news website MSNBC.com has an interesting feature on how the games industry is trying to recruit more female programmers and artists.

They quote Laura Fryer, director of the Xbox Advanced Technology Group at Microsoft, as saying, “"Half of the population isn’t having input into what’s being created. And the one thing that I learned is that people make games they like to play. Having a diverse opinion helps games."

They also point out that the Sims series has a player base that is 50% women, and the Maxis team that develops the games is 25% female – more than double the average.

Link: http://www.msnbc.msn.com/id/5113554/

Posted by gamegal at June 21, 2004 01:27 PM