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October 25, 2004

Nintendo Sexes Up DS

Nintendo aims to push their new DS handheld system at older players through a series of sexually suggestive ads. The print campaign includes ads in magazines like Maxim and Blender, with a “hot girl” telling gamers how to “score.” Nudge, nudge, wink, wink.

"When you're a kid, you're always told you can't touch anything," said Perrin Kaplan, vice president of marketing at Nintendo of America told CNET. "Touching is good. You're grown-up now, so read it how you want."

Link: http://news.com.com/

Posted by gamegal at October 25, 2004 05:15 PM