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April 11, 2005
Xbox 360 to Launch on MTV
The eagerly awaited next-gen Xbox is set to be unveiled not at Microsoft’s E3 press conference, but on MTV. The May 12 special, hosted by our favorite hobbit, Elijah Wood (an E3 attendee himself), will purportedly feature scores of actors, athletes and celebs touting the new system.
We bet Sony is feeling pretty silly about moving their E3 press conference to Monday in an attempt to out-premiere Microsoft. On a side note: People! E3 this year is Wednesday-to-Friday – stop moving your press conferences to Monday! It leaves all us East Coast peeps cooling our heels…
Link: http://www.brandweek.com/brandweek/headlines/article_display.jsp?vnu_content_id=1000874671
Posted by gamegal at April 11, 2005 12:50 PM