« The Case of the Mysterious Mystery | Main | Crazy Lawyer-on-Cartoonist Action! »
October 11, 2005
Xbox 360 Aimed at Girl Gamers, Too
The about-to-be-ubiquitous Xbox 360 is apparently getting a marketing push towards women gamers, according to a New York Times report. Here's a clip:
The point, said Bill Nielsen, who oversees marketing for the Xbox 360, is to help a game player convince the women in the family that "this is for you, too, not just for me to play Madden,'" referring to the John Madden football game. The brochure even says, "Here are some things you might want to tell your wife this thing does."
Pretty funny stuff, but, Microsoft does take the women's gaming market seriously -- click this link to check out a girl's gaming mini-mag they put out last year, with GameGal founder Libe Goad on the cover. Check out the Joystiq commentary, too. It's fun (and contextual) to note that since Libe is the Editor of AOL's video game site, and AOL just bought out Joystiq's parent company, we're cross-linking to ourselves in all kinds of amusing ways.
We're checking out the official Xbox press event in NYC today, so we'll let you know how female-friendly it was.
Link: http://www.nytimes.com/2005/10/11/technology/11soft.html
Posted by gamegal at October 11, 2005 04:09 PM